In response to the 2022 overturn of Roe v. Wade, Tinder was tasked with positioning itself as a brand that is not only aware of but actively engaged in advocating for women's reproductive health and rights. As part of a hypothetical campaign scenario, we partnered with Planned Parenthood to promote STD awareness, testing, and vaccination through existing in-app resources. We integrated a series of STD awareness ads into users' card stacks, directing them to valuable information on STDs and testing options. Additionally, we upgraded Tinder’s Vaccine Center to include the HPV vaccine highlighting the connection between HPV and cervical cancer—focusing on the disproportionate effects cervical cancer has on women. This campaign aimed to empower users with the information and resources they need to protect their health while staying true to Tinder’s values of inclusivity and social responsibility.