Crow & Cart, a food-truck bar in Eugene, OR, wanted to differentiate itself from the typical primarily student bar-scene of a college town and appeal to a more mature audience. So we developed a campaign targeting the empty nest demographic—adults in their post child raising but pre-retirement years who are seeking a more relaxed yet engaging place to hang out after years of busy schedules. The campaign's theme, "Your New Nest Awaits," reflects the transition from the hustle and bustle of raising children to embracing newfound freedom and leisure. By highlighting the mature and welcoming atmosphere of the bar, we invited this demographic to discover a space where they could reconnect with friends, enjoy local fare, and find a new place to feel at home.